Our
methodologies

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Our approach

Ardent Fieldwork supports an extensive range of qualitative and quantitative fieldwork methodologies in both business and consumer market research. Here, we describe them in broad terms.

Qualitative methodologies

In-depth interviews

Whether conducted in-person or remotely, business or consumer, we find the people that you need to speak to for insights into behavioural drivers.

Focus groups

We help facilitate in-person or online group discussions to test ideas and explore nuanced social and cultural assumptions.

Mixed methodologies

We have the expertise to support you with a combination of methodologies and techniques.

Ethnographies

Closely observing everyday behaviour provides the kind of valuable information that respondents don’t report, perhaps because they are unaware of it or find it trivial.

Communities

We have experience working with most community platforms on studies that can last anything between 3 days – 2 weeks or evening longer. We understand the importance of keeping participants engaged and motivated to ensure that all tasks are completed within the deadlines given.

Full Service

Our specialist moderators are assigned to projects in accordance with their sector and methodology experience. By owning all parts of a research project life cycle we are able to rationalise our costs and deliver cost effective solutions to agency and organisational clients alike.

Quantitative methodologies

Online panels

We are panel aggregators, so we can access respondents that meet the selection criteria for your test very efficiently.

CATI

(computer-assisted telephone interviewing) – This form of telephone interviewing is a very efficient means of conducting shorter surveys and provides a high degree of control over the sample’s representativeness.

Recruit-to-web

Participants are screened and recruited in person or over the phone for surveys they later complete online at home. This approach helps us survey hard to reach audiences and ensure a significantly higher rate or response.

Face-to-face

Engaging your customers leaving or entering your store or event, our experienced team of interviewers guarantee your survey goes directly to your customer. Techniques we use include: Intercepts and hall tests Product placements Real-world eye tracking Direct observation

Full Service

Our specialist moderators are assigned to projects in accordance with their sector and methodology experience. By owning all parts of a research project life cycle we are able to rationalise our costs and deliver cost effective solutions to agency and organisational clients alike.

Additional services

Screener Writing

Translation

Venue Hire

Hosting and Scripting

Transcripts

Incentive Payments