Our Team

Getting the job done for you

Ardent Fieldwork is a close knit team working together and ready to work for you. Most of our team members have know each other for many years and we thrive on getting the job done for our clients.

We have an abundance of experience working in market research fieldwork and as a result have developed a trusted and experienced network of recruiters, interviewers and partners that we work with across the UK, Ireland and Internationally.

Vipul Chokshi

Managing Director

Vipul heads up Ardent Fieldwork with a truly ‘hands on’ approach, personally managing all projects. Vipul has over 17 years experience in market research fieldwork management and was previously a Director at Field Initiatives.

He is highly experienced in both qualitative and quantitative fieldwork and has worked across a range of project types including Field, B2B, CATI, Online and Client Lists.

Vipul has presented a paper at the Insight show and the Field Conference (Titled - From the Cottage Industry to the Digital Age) focusing on the future of qualitative fieldwork.

He has also contributed an article to AQR’s Inbrief magazine (Titled - Digital Recruitment Learning’s) looking at how best to utilise digital recruitment in qualitative research.

Viki Hallahan


Experience and good judgement is essential for qualitative recruitment and Viki has both of these qualities. She is a very hands on Project Director, has over 30 years of fieldwork management, having worked across a wide spectrum of areas covering FMCG, Retail, Finance. Viki understands the importance of top notch recruitment and will be with you every step of the way with your recruitment projects.

Karen Beardon


Karen has over 30 years’ experience in Qual recruitment, working in both large and small agencies across a wide spectrum of areas delivering quality recruitment. She brings experience, enthusiasm and pragmatism to every project and along with her strong client handling ensures she adds value to every project. Karen’s expertise is in Consumer, Finance, Retail and Foreign National recruitment and understands that importance of recruiting the best participants for every project.

Elizabeth Kearney

Field Manager

An accomplished and high achieving professional, with compelling success managing Qualitative and Quantitative projects with over 16 years’ experience. Liz is a highly motivated and results orientated individual with a proven track record of successfully setting up and delivering on large scale UK and International Quant fieldwork, including F2F interviewing, Hall Tests, Eye Tracking, Drinks testing and CATI projects. She excels in managing budgets, nurturing agile team members, project reporting and maintaining departmental performance.

Parul Ranpura

Associate Project Manager

A Quantitative Researcher with over 8 years of experience. She has previously worked at NMG Consulting and RDSi managing both ad hoc research projects and large scale tracking studies.

Parul specialises in questionnaire design, fieldwork management, data analysis, reporting and providing insight.

Louise Fernandez

Associate Project Manager

Has over 9 years’ experience as Telephone Unit Supervisor, managing Consumer and B2B client list projects as well as CATI projects. Louise was previously a supervisor at Field Initiatives and specialises in managing free finding projects for hard to recruit respondents via cold calling.

Sarah Nevols

Associate Project Manager

Sarah brings over 12 years of experience in managing Field, B2B and Consumer list recruitment. She specialises in managing challenging large scale projects with complex quotas, both nationally and internationally.

Ruth McKay

Associate Project Manager

Ruth has over 20 years’ experience in recruiting and project management of Financial, B2B and High Net Worth projects. She is an expert at recruiting respondents to take part in market research from client lists.

Simon Greenwood

Associate Project Manager

Simon has over 15 years of experience in CATI, B2B and Client List Recruitment Projects. He specialises in recruiting hard to reach B2B audience and recruiting for international projects.